Brand Refresh

Cleaning up the lines

Terry Turner is known as the Cigar Man throughout downtown Chattanooga. He has a local shop that supplies quality cigars for new smokers and enthusiasts alike. The focus of this project was to build a brochure website to spotlight the store and his inventory.

The Palette

Colors of the Earth

This specific color palette was inspired by Terry’s product line and cigar shop. Naturally, cigars come in a range of colors ranging from light to dark tobacco leaves. The shop also was filled with wooden humidors, shelving and other decorative features.

Typography

Time-tested serifs

Some say that the art of cigar making dates back as early as the 10th century. Serif fonts generally are associated with a traditional style rather than the more modern san serif.

The primary heading font is Abril Fatface. Due to its bold presence and high contrast, it works perfectly as a display font. I needed to find a similar font that could complement it, but be much easier to read at length. This combination of fonts helps to add a traditional look and feel to the Cigar Man brand.