Frequently Asked Questions

In order to speed up your decision making process I decided to write down some of my most frequently asked questions from current and clients that are in the onboarding process. If you have a question that isn’t addressed below. Feel free to contact me via email.

Can I afford to brand my business?

Great question, I offer affordable and scalable services for local and small businesses. I understand the importance of weighing your cost to benefit ratio. Branding your business well is a long game mindset. You will need to invest some time and money upfront. However, having a professional and trusted brand will aid in selling more.


Most of the client work I do is custom quoted. However, I do offer a few packages for those interested. Check out my basic pricing sheet and feel free to contact me if you have any questions.


What are your payment terms?

I will always require a down payment in order to start any job. For most jobs I do 50% down and the remaining 50% upon completion of the project before releasing the final deliverables.


If your project requires more than two payments, I will outline a suggested payment schedule in the proposal that we can agree upon before moving forward.


What type of payments do you accept?

The primary form of payment is electronic, via Credit Card (all major credit cards), check or PayPal. 


Do you charge a rush fee?

I am currently a one-man studio. Your job is added to the workflow once I have received the down payment. If you have a tight deadline and need your job done faster than what was quoted or expected, then I do require a rush fee.


What Design Services do you provide?

I provide a variety of services that range from print, to digital, to illustration, etc… If you have a job that you are not sure if I can do, just ask. I will let you know if I can do that or if I know someone that is a better fit for you project.


How long does it take to design a logo?

It depends on the level of involvement expected. Minimum is roughly 2 to 3 weeks. However, I have had some clients that needed theirs yesterday! In that case, I can work around the clock, but it will cost extra.


What all do I get with my logo design?

Each logo package comes with your logo in 2 bitmap image formats and 1 vector format, and a usage file that defines the file formats and when you should use them. The file formats included are: .jpg, .png, and .svg (or ai).


What is the difference between CMYK and RGB?

There is an easy way to think about this. CMYK is made with mixing pigments. While RGB is color made with light.


CMYK –  Cyan, Magenta, Yellow, and Black.  This is used for most forms of printing. When you mix all the colors together you get black or dark brown. This is the kind of ink that your typical home printer would use.


RGB – Red, Green, and Blue. This is used to make the color on screen with light. You typically can get brighter more vibrant colors. When you mix all of the RGB colors together you get white. This is called “subtractive color” and it is made with light.


Can you explain the different file formats?

I provide a usage “ReadMe” file with each identity project that goes more in depth with this question. However, here is a quick rundown:


JPG – Smallest file type, doesn’t support transparency (will add a white background) and is the most commonly used image format.


PNG – This bitmap compression supports transparency so that you don’t have a white background. It also is a higher quality image with less image-artifacting.


SVG – Vector format with is not limited by its resolution, it can be resized larger or smaller without getting pixelated. Vector format is great for printing large format.


Who owns the copyright to the final files?

It depends on the terms of the contract. I provide my client with the copyright and license to use the final logo files. This transfer of copyright does not extend to the Intelectual property within the sketched concepts or digitized comps that were not selected. Check the contract terms for more information.