16 Aug A Short Conversation With Hawk Design
My name is Cody Hockin and I am the man behind the brand “Hawk Design.” I wanted to introduce myself so you can get to know my story.
What is Hawk Design?
We live in a media-saturated culture. It is important now, more than ever, to have a strong and personable brand that will set your business, product, or service apart. You need a voice amidst the noise. Hawk Design was birthed because I wanted to help people with my ability to create identity-driven brands. I understand the importance of having a meaningful and carefully crafted brand identity that communicates your message across all platforms. Your brand will not survive if it is not online. The internet has been a huge catalyst for the success of a variety of brands and is a must if you want to be successful.
How did Hawk Design get started?
From a very young age, I was drawn to the arts. I jumped at every chance I could to take any art classes in school (drawing, Digital Media, ceramics, photography, etc…). The more I studied art, the more it became a passion of mine to pursue a future in creating a living. While finishing up my degree, I was approached by a colleague about an internship that had opened up at the marketing company where he was working. My foot was in the door. Since 2008 I have been in the working world of design and marketing, having a number of different titles and wearing a variety of hats. It was because of these experiences that I felt confident I had the working knowledge to start my own gig.
What inspires Hawk Design’s Work?
In short, I would say that stories are what inspire the majority of my work, and the people behind them. I want to understand my client’s story and be able to visually communicate it. Stylistically I am drawn to a more simple and iconic approach. Much of my design inspiration stems from designers/illustrators that you can find on Behance, Dribbble, and Awwwards. I live by the age old saying “Less is More.” I enjoy engaging with quality brands that intentionally produce quality products, experiences and put the customer first. My aim for Hawk Design is to replicate this philosophy of business when working with my clients.
What Brands Are You Inspired By?
There are many brands out there that are doing great things and positioning themselves as the premier brands of their own industry. Unsurprisingly, one brand that inspires me the most is Apple Inc. I am a consumer of the brand and will say that there is little to no complaint from me. I understand that Apple isn’t for everyone and that they even frustrate some. This will happen with any big brand. However, if you look at their business model, numbers, and response of the people that consume their product, I think it is fair to say that they know what they are doing. Starbucks, Amazon, Coca-Cola, and Twitter are just a few other brands that I think are leading the charge when it comes to quality branding.
Any Final Words?
I would love to hear from you and what brands you think are crushing it. I absolutely love what I do and I would be more than happy to connect with like-minded people that value branding and would like working with Hawk Design. So if you are interested contact me, connect with me on Dribbble, Instagram, Twitter, Facebook or LinkedIn. I would love to get to know you and add value to your business, product, or service through building a quality brand.