Cody Hockin - Graphic Designer

Hello, my name is Cody. I run a freelance graphic design studio that specializes in Brand Identity Design.

Brand Identity – More than just a logo

Get More Than Just A Logo

By having a unique brand identity, you can position your business within your industry to have a more professional and trusted appearance and achieve greater success.


Improve Your Reputation

Your brand identity is defined primarily by what your customers are saying about you. Your brand is considered your business’ reputation. Hawk Design can help you build a stronger brand presence.

Brand Identity – Improve your reputation
Brand Identity – Partner for success

Partner Up for Success

It can be hard wearing all that hats as a business owner. Hawk Design wants to help you succeed in business by crafting a quality brand identity. I will do this by walking you through my process of creating a brand Identity.


What Is A Brand Identity?

Your business’s brand identity is made up of both tangible and intangible elements. These elements speak to who you are, what you value and how you communicate with your target audience.


When working with any client my goal is to help them understand the importance and power of branding. Then, to start implementing your new identity across the necessary and various applications such as web, social, print, etc…

Tangible Elements

  • Primary Logo
  • Secondary Logo or mark
  • Color Palette
  • Imagery
  • Font Selection
  • Style Guide

Intangible Elements

  • Define Target Audience
  • Brand Core Values
  • Brand Voice
  • Brand promises
  • Personality
  • Craft Company Tagline

Interested in other Graphic Design services? See full list of services.

Featured Clients

Daily Rise Coffee
Family Business Center Slide
Pro Recycling Group
ConnoVox Logo Design

Successful Client Stories

Don’t just take my word for it. Hear how branding has improved the well being of other small businesses.

Build Your Brand, Grow Your Business.

Feel free to browse the rest of my site. You can learn more about my onboarding process, peruse the other graphic design services I provide, see more client work, read more of my thoughts on branding, or get started on your brand identity.