Hawk Design Co is a freelance graphic design studio that specializes in Brand Identity Design for small businesses.
Branding Is More Than Just A Logo
By having a unique brand identity, you can position your business within your industry to have a more professional and trusted appearance and achieve greater success.
Improve Your Brand’s Reputation
Your brand identity is defined primarily by what your customers are saying about you. Your brand is considered your business’ reputation. Hawk Design can help you build a stronger brand presence.
Brand Collaboration = Success
It can be hard wearing all that hats as a business owner. Hawk Design wants to help you succeed in business by crafting a quality brand identity. I will do this by walking you through my process of creating a brand Identity.
What Is A Brand Identity?
Your business’s brand identity is made up of both tangible and intangible elements. These elements speak to who you are, what you value and how you communicate with your target audience.
When working with any client my goal is to help them understand the importance and power of branding. Then, to start implementing your new identity across the necessary and various applications such as web, social, print, etc…
Tangible Elements
- Primary Logo
- Secondary Logo or mark
- Color Palette
- Imagery
- Font Selection
- Style Guide
Intangible Elements
- Define Target Audience
- Brand Core Values
- Brand Voice
- Brand promises
- Personality
- Craft Company Tagline
Interested in other Graphic Design services? See full list of services.
Our Creative Process
EXPLORE
In this first step I do all that I can to best understand the landscape of your business, goals, audience, and industry.
ENVISION
We will work to distill all of the information communicated to best define the brand’s path forward, voice, and visual style.
EXECUTE
This is where we get our hands dirty. We begin designing your brand identity with clarity and purpose, integrating all the knowledge gained from the first two phases.
EQUIP
We will have a client review and revisions before delivering the final assets. Once you have signed off on the execution, we will provide you with the final assets, tools, and guidance for what’s next.
Stories of Brand Explorers
Every brand has a story, and these are some of the brave souls who have done the work of discovering it.
Sue Mills
I’ve been writing prayer letters for 27 years, and still I dread the work that it takes to put together a letter that looks good and communicates well. I dread it until I remember, “Hey, Cody has my back!” I have loved being able to write some short copy, find a few photos and then shoot them off to Cody. He always puts things together in a way that causes my ministry partners to respond back to me. The graphics and layout he adds communicates exactly what I’m trying to say in words without me having to explain what I want. He intuitively knows how to put together my updates for maximum impact. It has been a blessing to me and my partners to have Cody’s eye for design and knack for communication shape my updates.
Allison Allred
Every staff should consider having Cody help them with their prayer letters! As staff our jobs are so busy, so having someone else design and manage my MailChimp account saves me so much time! Cody is so easy to work with and I often get compliments about how great my prayer letters look. Try out using this service, I promise it will be worth it!
John Connolly – ConnoVox
Cody makes the process of conception to completion peaceful and successful. He respected my thoughts and ideas but gave great advice to help me adjust to make the logo far better than it would have been otherwise. I recommend you call him if you need help creating or recreating a branding strategy.
Turf Solutions
We hired Cody last summer to help us design a logo for our business of six years. We sell tines and bedknives, plus do custom aeration for golf courses, city parks, sports parks, etc. He designed a logo that incorporated the look of a blade of grass and one of our tines. It was quite ingenious. Because we deal with grass he used green as the main color. He was instrumental in getting us set up with a website, which is still a work in progress, no fault of his, just my lack of time to finish it. He has excellent ideas for promoting our business through the website. Cody was very professional with his presentation and attention to detail. His service has been a great value to our business. We would highly recommend him to any business looking to improve their branding and expand their customer base.
Scheme Creative
Absolutely great! Communication and time to complete my logo and a few designs for apparel were above that of many larger-scale corporate design firms I’ve worked with! His process of creating the brand really helped give my company an identity I envisioned. I’d recommend him to anyone!
Pro Recycling Group
Cody takes the time to get the project done correctly and at the speed that is needed to fit my busy schedule. Excellent artworks and very detail oriented, he created the perfect website for my business. Cody continues to add info and suggestions, even after the project is complete – keeping me on top of the game today and tomorrow.
InterVarsity Rocky Mountain
Cody worked with us to develop a professional Area Website. Throughout the process, he was helpful and made sure we were completely satisfied. The website we got through Hawk Design was affordable and good quality. I really appreciated Cody's ability to work directly with the client to ensure that our needs were met. I can't recommend Hawk Design more highly!
Family Business Center
The knowledge and insight Cody brought to the project were what stood out. He asked questions in development to understand and expand upon what we even thought we needed and then executed the plan. For branding and website we will continue to work with Hawk Design.
Daily Rise
Working with Cody at Hawk Design has been an awesome experience. He truly takes the time and energy to get to know his clients and what it is they do. For us, he emerged himself into our coffee culture and was able to listen, learn and create. He is professional, as well as diligent and task oriented. He sees a project through to completion and he was instrumental in keeping our brand identity intact throughout a spectrum of different applications. We are continuing to work with Cody on a variety of projects!
Build Your Brand, Grow Your Business.
Feel free to browse the rest of my site. You can learn more about my onboarding process, peruse the other graphic design services I provide, see more client work, read more of my thoughts on branding, or get started on your brand identity.